Welcome to Media for Empowerment and Impact Lab!
Welcome to our interdisciplinary lab, where we blend mass media, strategic communication, serious games, and content-co-creation with public health, community-building, social engagement to drive social change.
Our focus is on understanding and maximizing media impact to create effective communication strategies that foster healthier communities.
Our Mission
Our lab is a collective of community-oriented scholars examining how media and strategic communication are used and can be used to foster conversations in communities around mental health, sustainability, identity, and social inclusion.
We focus on dismantling stigmas and promoting health and wellness through communication and media. Together, we strive to reshape perceptions and foster open dialogues for a socially inclusive world.
Want to join MEI Lab?
Contact us at meilab@northeastern.edu with a CV/resume and statement of interest.
Research Overview
Our research projects span a wide range of areas, including media strategy, serious games, fotonovelas and other innovative approaches to storytelling and communication.
We welcome new collaborators and ideas. See our bios and ‘Research’ section for more information on our individual projects.
Selected Publications
Universities and student mental health at the intersection of communication, representations, and stigma
Author: Maria Elena Villar, et al.
Padres Activos (Active Fathers): an experiential learning approach to obesity prevention and health engagement among Latino fathers and their children
Author: Maria Elena Villar, et al.
Politicization of Hate and Weaponization of Twitter/X in a Polarized Digital Space in Nigeria
Author: Abdulhameed Olaitan Ridwanullah, et al.
Featured Events
We are affiliated with the Center for Communication, Media Innovation and Social Change Lab.
